The Dieline

Posted by on Aug 31, 2011 in News

We have recently been featured again on, the world’s #1 package design website.

The featured design was for William Augustus White Wine.

Augustus “Gus” Janeway of Velocity Cellars came to me with an idea of creating a white wine packaging in honor of his great grandfather and namesake. Among the materials he showed me was a photographic image of William Augustus White in 1923, on top of New York State’s highest peak, on his 80th birthday. I worked with the image to create a simple and elegant, craftsman-inspired, label.

Several images of the package design were submitted to the dieline. The first image below was shot as a favor by a friend and highly acclaimed fine art photographer, Pipo Nguyen-duy, who has just been awarded the Guggenheim Fellowship in the field of photography. He told me “commercial photography isn’t my thing, John,” and proceeded to capture this image in about a minute and a half. Maybe less.

Photo by Pipo Nguyen-duy

William Augustus Seal

William Augustus White Wine Packaging Design