Harry & David

Posted by on Oct 13, 2011 in News

Sometimes when I work on a project intensely for a good stretch, I have a difficult time admiring it right after samples are delivered. I pulled this piece out recently with a new appreciation, and decided to enter it in the Rosey Awards, Oregon’s creative event of the year for locally-produced work.

Last year, we were focused on an abundance of work for Harry & David in Medford, Oregon.
Of all the multi-channel graphic design and marketing projects we worked on, this one stands out. It’s a Holiday brochure, handed out at all the Harry & David stores. The original concept was to make it like Trader Joe’s Fearless Flyer, but it took on a more elegant and sophisticated, “from the orchard,” brand-appropriate design. It included heritage, story telling, recipes, entertaining tips and, of course, product. We collaborated closely (even working late into the night at our studio) with Portland, Oregon writer, Tom Lux. Tom did a brilliant job. Some astute creative direction came from Gwenne Wilcox at H&D, but other than that, we had almost total creative control. The result was an engaging, playful piece, flavored with texture and warm fuzzy feelings.

In addition to this piece for Harry & David we have done B2B catalogs, print advertising, web banners, eblasts, icons, templates and flyers for the gourmet, food-gift giant.

Harry & David Holiday Brochure Cover

Notice the children’s chocolate finger prints and how they relate to the copy