Over the past few months, we’ve done several projects for Great Northern Corporation (GNC) in Siskiyou County, Northern California: a logo/identity system, website, vehicle graphics, rack cards and a 2011 annual report.
The recently completed annual features photographic imagery of landscapes throughout the county. But more importantly, it features real people and case studies of some of the outstanding work being implemented by GNC. To tell their story we utilized strong, readable typography; big, bold, earthy colors; and carefully arranged photographic compositions. The book has a professional, yet grass-roots feel.
The primary distribution of this annual report was through an electronic flip-book, accessed from the GNC website. We did create physical copies, but chose to utilize the Xerox iGen 3 digital printing because of the small print run and the wide format of the book design. It was printed by StevensIS in Portland, Oregon.