Brammo Integrated Branding System

Posted by on Aug 27, 2012 in News

A few months ago, we wrote and created Brammo’s Graphic Standards / Brand Guidelines Manual. Since then, we’ve designed numerous items for this innovative electric motorcycle company – creating an integrated branding system.

To develop valuable brand equity, a company should take into consideration all aspects of public, investor and employee perception including unique product characteristics and reliability, customer service, press relations, etcetera. One important aspect of developing brand equity is through a consistent and thoughtful integration of graphics, advertising and messaging.

The integrated branding system for Brammo was influenced by the product design and the culture of motorcycles. We created a strong and powerful color palette. We selected a primary font which was modern, versatile and legible. In general, we’ve kept the look clean and bold and are using studio and street photography and easy to understand messaging. The studio photography was shot by Maddox Visual in Jacksonville, Oregon.

Our graphic design and marketing skills have been utilized to develop print design for miscellaneous company literature including product and service brochures and posters. Additionally, we’ve designed logos, icons, van wrap graphics, an interactive 360 player and environmental graphics – and even some typography on the bikes. The deadlines for most of these projects have been driven by several yearly trade shows – two of which took place this summer in Las Vegas and at Laguna Seca Raceway near Monterey, California.

Product and Service Brochures

Product Brochure Cover

 

Electric Symbol

Motorcycle Charging Port Graphic

Brammo Racing Laurel Wreath Graphic

 

Van Wrap Graphics

 

Interactive 360 Player Skin

 

Because the racing industry is a little more splashy, we chose to use some distressed background textures on some of the banners displayed at racing events. The two following banners were printed by Steve Morgan at Designer Signs in Medford.

 

For several of the trade shows, including a large event last November in Milan, Italy, we generated scaled architectural drawings which included locations of bikes, stages, furniture, lighting, TVs, iPad pedestals, banners and storage. We also played a part in the selection of furniture.

Scaled Drawing for Milan Trade Show