Hill Station Branding

Posted by on May 8, 2013 in News

For the branding of Hill Station, an Ashland Oregon retailer of imported and local artisan goods, it felt natural to implement a travel and postage theme. Most of the goods are handcrafted by traditional workshops and imported from India. The owners met at one of India’s hill stations and have traveled the country extensively. The primary logo design (the circular identity below) was influenced by the national Indian Railways symbol. The postage theme was inspired by poster stamp designs of the art deco era. These graphic design solutions will be used on a variety of marketing materials in a loose and artistic, but cohesive branding system.

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