City of Mt. Shasta Identity Design

Posted by on Sep 18, 2014 in News

The City of Mt. Shasta, located in Northern California’s Siskiyou County, commissioned us to redesign the city logo and graphic identity program. Their primary request was that the new logo design symbolize hope and ambition.

In the white negative space, between the blue upward arrow and type, is a stylized silhouette of Mt. Shasta covered with snow. The small star within the type represents the position of the alpine city, established at the base of this volcanic giant. A five pointed star was used in recognition of the California Republic state flag.

A teal blue was selected to represent the sky and to also enhance the concept of purity of the environment for both snow and water. Dark brown type was used as an expression of the city’s natural setting.

Additional applications of the brand design are in development.

MT Shasta Logo

Vehicl3eVehicle graphics

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Stationery program design with business card press sheet prior to trimming—cards have already been die cut on the left.